Global Jewelry Brand PDPAOLA Uses Tangiblee to Boost Conversions

Siblings Paola and Humbert shared a strong passion for revolutionizing the jewelry industry back in 2014. So they quit their jobs, in Architecture and Finance, respectively, and set forth to develop PDPAOLA, now recognized worldwide for its unique products and experiences. Headquartered in Barcelona and revered in over 2000 points of sale across the globe, PDPAOLA has become an internationally recognized jewelry brand. 

Driven by five core values: Creativity, Humbleness, Family, Confidence, and Boldness, PDPAOLA aims to move and inspire others as they nurture their values within themselves and their brand. With sustainability at the forefront of their mission, their goal is to inspire the women who inspire them every single day. 

Challenges: Elevating the Brand in a Saturated Market

The PDPAOLA team continuously strives to become a better version of itself. Believing that environmental and social responsibility is the way forward, it needed a way to stand out in an overly saturated market. 

“Our main priority is our customer,” stated Jabel Riera, CTO and CXO at PDPaola. “We want to do whatever we can to enhance their experience.”

“We take a lot of pride in our brand aesthetic and imagery, so the fact that Tangiblee was able to repurpose that in creating interactive experiences for our customers was huge for us,”

PDPAOLA wanted to show their customers that their commitment to them was real. So, it decided to give Tangiblee a test run with the hopes of increasing buyer confidence and satisfaction while maximizing the revenue per visitor. It also wanted something that was on-brand and scalable for their entire online catalog. PDPAOLA already had a great collection of imagery – it simply needed a solution that didn't require a lot of heavy lifting on their end.

Enter Tangiblee

Tangiblee’s team worked with PDPAOLA to test Tangiblee, quickly and easily deploying the Compare To and On-Model features on their website, without the need for heavy developer resources or time. Tangiblee’s technology was able to take existing product images from PDPAOLA’s catalog and repurpose them to create interactive, immersive and true-to-scale experiences for PDPAOLA’s shoppers.

The results proved that it was the right decision.

Results

PDPAOLA saw a 26.78% increase in revenue per visitor following the implementation of Tangiblee.

Furthermore, with the Tangiblee solution deployed across their catalog, PDPAOLA was able to reduce the number of customer service inquiries, reducing inbound calls and emails, saving their customer service team time so that they could focus on other projects.

Jabel Riera, CTO & CXO, commented that the engagement rates have been "terrific." He also noted an improvement in customer confidence and loyalty since implementing Tangiblee: "customers now feel more secure when buying."

“Tangiblee is an exciting, innovative, and cutting-edge solution that helps buyers feel more confident, resulting in higher engagement and lower returns. It’s allowed us to create immersive experiences which add real value to our customers.”

Conclusion

PDPAOLA is proud to continue its collaboration with Tangiblee, with the team excited to keep innovating their solution. PDPAOLA plans to use Tangiblee’s Virtual Try-On feature to give shoppers the opportunity to try on products before they buy them. Truly the future of online retail!