New:

We’ve continued iterating on the earring video capture flow — recent updates include:

• A rotating arrow to guide users during head rotation.
• Removal of the capture button in auto mode for a smoother, hands-free experience.

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Find My Wrist Size is live 🎉

FMWS lets shoppers measure their wrist to pick the right bracelet size.

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New:

We now support 90° and 180° product projections in Compare across all jewelry categories. On request, products can be displayed and compared at different angles.

Catalog items and Recently Viewed items auto-rotate to the same angle, ensuring side-by-side views stay aligned and accurate.

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New:

We’ve introduced Side View Comparison for watches — helping shoppers understand the thickness of the watch body directly in the Compare experience by dragging the watch over the reference item. This makes it easier to evaluate how different models feel on the wrist and helps reduce returns due to unexpected watch thickness.

Next milestones:

Add additional side-view projection types to further enhance dimensional understanding.

• On default, a pre-stacked engagement and wedding band will appear on the model's finger decided by the client.
• Pre-determine the spacing between the engagement and wedding bands for an on-brand experience.
• Ideal for pre-built bridal set PDPs

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• Shoppers can now add bundles of charms (sold as one SKU) via a single thumbnail.
• On canvas: all charms appear and are removed with one click, but rearranged separately.
• Bundles can be duplicated and added multiple times.

LB & LB4C – Discounts for Stacks

• Percentage-based discounts are now supported in both LookBuilder and CharmBuilder.
• Discounts trigger once a stack size threshold is met and apply to the whole stack, even if more items are added.
• Users are prompted to reach the threshold at any step of the journey in order to receive the discount.
• Discount logic is controlled via feature flag (threshold + %).

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• On default, a pre-stacked engagement and wedding band will appear on the user's finger decided by the client.
• Pre-determine the spacing between the engagement and wedding bands for an on-brand experience.
• Ideal for pre-built bridal set PDPs

We’ve updated the VTO QR code screen on Desktop by removing the animation and updating the icon as a step toward making it ADA compliant.

Before:

• 2 layers in the Charm Builder: Chain → Charms

New:

• Introduced support for multiple layers in Charm Builder:
• → Chain → Clasp → Charms.
• MVP supports 3 layers with the ability to set restrictions (e.g., a charm can only be added after adding a clasp).
• Example visuals attached.

Why it matters:

• Opens the way for brands that allow freeform stacking and more complex jewelry builds.
• Adds flexibility for both creative styling and stricter brand logic.

Next milestones:

• Extend support beyond 3 layers → unlimited stacking.
• Enhance interaction logic for dragging, swapping, removing across different layers.
• Iterate UX flows to ensure smooth handling of complex builds.