Skip to main content
News & Press

Tangiblee Brings Enterprise-Ready AR and 3D E-Commerce Solutions to Japan

Tangiblee
Heidi Elgaard
  |  
November 15, 2023
Tangiblee Brings Enterprise-Ready AR and 3D E-Commerce Solutions to Japan

This article references an article posted on Retail Dive.

Chicago, IL - November 15, 2023

Tangiblee, the world’s most scalable immersive shopping experience provider, has launched new client implementations and product features to Japan’s fast-growing e-commerce market. Since its inception, Tangiblee has gained significant traction among global brands, including popular online fashion retailers, such as BONAVENTURA, Mikimoto, and Tsuchiya Kaban.

Japan’s e-commerce market is expected to grow to $255 billion by 2026, with billions worth of cross-border online shopping from US outlets as well. This elevates Japan to the #3 e-commerce growth market in the world, driving new retail technologies in extended reality (XR), augmented reality (AR), and 3D. With the emergence of new immersive technologies for retail, key differentiators, including deployment speed and scalability become strategic advantages. 

Online retailers in Japan like BONAVENTURA can now help customers more accurately visualize products to help instill confidence in purchasing and avoid the hassle of returns. This is especially important for luxury retailers looking to offer the premier online experience to their customers.

“Tangiblee’s hands-on approach throughout the entire process was a game changer and allowed us to focus on other key initiatives,” said Kaori Inatomi, General Manager of Marketing and E-Commerce. “Within a short time, Tangiblee revolutionized our online shopping experience by providing online shoppers with steadfast confidence when making purchases.”

Many technology vendors face challenges when attempting to deliver enterprise AR and immersive experiences at scale, such as low-quality AI imagery or time-consuming and costly 3D model creation. Tangiblee, however, has been refining its human-in-the-loop AI processes since 2014 and is capable of delivering fast, reliable deployments that take other companies years. This combination of quality and unprecedented scalability allows clients to benefit from consistently positive financial results including higher conversion rates and average order values (AOV).

“Tangiblee is committed to delivering practical, high quality solutions that can grow and adapt to our clients’ changing needs,” explains Eliad Inbar, Tangiblee CEO. “No other company has the capability to process 5,000 SKUs per day across retail categories and dozens of use cases. That achievement is currently unmatched in the industry.”

For more information about how Tangiblee works or to see more of our client implementations in action, schedule a demo.

About Tangiblee

Tangiblee is an enterprise-ready, immersive shopping and augmented reality (AR) e-commerce platform. The world’s largest brands are working with Tangiblee to deliver highly interactive online experiences in days, not months or years. An alumnus of the Techstars 2014 class, Tangiblee is revolutionizing the online buying experience for some of the world’s top retailers including Fossil, Home24, MCM Worldwide, Victorinox and more. Tangiblee’s interactive eCommerce solutions — including Virtual Try-On (VTO), Contextual Shopping, and Lifestyle Content — dramatically improve the bottom line for retailers, increasing conversions and average order value and reducing returns.

Frequently Asked Qustions

No. Virtual try-on adds a visualization layer on top of a product; it doesn't replace accurate product data or existing imagery. In a quality-checked pipeline, the brand's existing product photo is actually the foundation the result is built from.

It places the brand's real 2D catalog photo of the item onto a hand, wrist, or ear from a reference photo, rather than generating a new image of the product from scratch. The item's proportions and details come from the actual product photo; the AI handles scale, angle, and blending onto the shopper's photo. This is different from older try-on technology, which mapped a manually built 3D or 2D asset onto the shopper using fixed geometric rules, and different from generic AI image generators, which typically synthesize the product rather than place a real photo of it.

We recommend supporting the launch with a dedicated email announcing the new feature, ideally featuring an animated GIF that demonstrates the experience in action and links to a category page with VTO-enabled products.

To build broader awareness, homepage visibility is also important. Banners or other prominent placements can help introduce the feature to more visitors and encourage trial.

We also suggest adding a short explanation of how the feature works. Even when the experience is simple, some shoppers may benefit from a little extra guidance before they feel comfortable using it.

Finally, we recommend promoting the new capability across social media and user-generated-style content so that more of your audience is exposed to it and encouraged to engage.

Bring Your Catalog to Life

Experience the power of interactive product content.