MCM Worldwide is a truly global brand, selling luxury leather goods across 29 different country sites in eight languages. MCM appeals to the Global Nomad generation, digital natives in search of the brand’s iconic logo — and an online shopping experience to match.

Like many online retailers, MCM wanted an easy way for customers worldwide to visualize the dimensions of its bags, backpacks and accessories — and what tech would fit inside. In addition, MCM’s on-the-go customers needed a lightweight, seamless solution that wouldn’t slow down them or their mobile device.

Challenge

Luxury e-commerce must create a shopping experience that’s as close to in-store as possible: It needs to feel special, comprehensive and inspire the confidence that converts shoppers into buyers. Customers want to invest in a high-end bag or accessory without the hassle of a return if the item doesn’t fit their lifestyle.

“When you can’t go to a store, you have to give a customer tools and information to have the confidence to find the right thing,” says Nikki Senaratne, MCM’s Global Digital Program and Product Manager.

And when COVID-19 lockdowns began in early 2020, nearly all of MCM’s business shifted to e-commerce. That meant hundreds of SKUs on dozens of websites needed to quickly show shoppers around the world what to expect from a purchase.

Thankfully, MCM was already using Tangiblee.

Enter Tangiblee

Tangiblee provided MCM the tool to provide perspective and scale to its luxury goods. Customers could see the dimensions of every MCM bag or accessory relative to everyday objects — like a MacBook Pro or iPhone — to help determine if a product would fit their lifestyle.

Tangiblee was also designed to make implementation simple for digital commerce teams. As Senaratne says, “The integration was a very easy one-liner code addition to our product page template. And once Tangiblee had our product data, all of our products were enabled.”

“With products in 29 different countries, we needed to make sure the integration worked across the board, in all regions and languages. Tangiblee was able to do that for us.”

Results

After deploying Tangiblee globally, MCM saw a 6% lift in conversion rate across all 29 country sites. While the lift in conversion rate was significant, Senaratne was even more impressed by Tangiblee’s ability to scale the product to fit the needs of a global brand.

“With products in 29 different countries, we needed to make sure the integration worked across the board, in all regions and languages. Tangiblee was able to do that for us.”

Tangiblee’s also helped MCM maintain a lower return rate. “In luxury goods, returns are a big concern for us,” Senaratne says. “The fact that customers are able to see the product in context means they’re getting what they’re expecting, which has kept our return rates low.”