What data does Tangiblee need to run and analyze A/B tests when using non-Google Analytic tools?

Tangiblee relies on Google Analytics (GA) to run and analyze A/B test results.

However, if your team does not use GA and instead relies on tools such as Tableau, Amazon S3, or Adobe Analytics, we ask that you export the data into sheets that follow the structure outlined below. This ensures we can accurately analyze your test results.

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We recommend exporting these reports daily to ensure timely, accurate analysis of A/B test performance.

This additional analysis allows us to filter out noise from both users and data. To minimize such “noise,” we include only users who have visited a Product Detail Page (PDP) of a product supported by Tangiblee — where Tangiblee can have a measurable impact (positive or negative) on the user journey.

For further details or best practices regarding our A/B testing methodology, please contact your Account Manager.