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So sammeln Sie E-Commerce-Analysen richtig

PDP - Product Detail Page

TYP - Thank You Page

Rules to follow to collect proper eCommerce analytics into Google Analytics

  • Google Analytics cookies are not blocked on PDP and Thank You Page
  • Transaction is registered within user's Google Analytics session started on PDP
  • TYP transactions and PDP events are registered with the same GA Measurement Id
  • In Google Analytics web portal:
  •     1. dimension TransactiondId of a transaction:
  •         1.1. has a non-empty value
  •         1.2. is not duplicated
  •     2. dimension ItemId of a transaction has a non-empty value
  •     3. metric Revenue of a transaction is more than 0

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