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How to collect eCommerce analytics properly
Last Updated:
May 22, 2026
PDP - Product Detail Page
TYP - Thank You Page
Rules for Proper eCommerce Data Collection in Google Analytics
To ensure accurate eCommerce tracking and reporting in Google Analytics, the following conditions must be met:
- Google Analytics cookies are not blocked on the PDP and Thank You Page.
- The transaction is recorded within the same user session that began on the PDP.
- PDP events and TYP transactions are sent using the same GA Measurement ID.
In the Google Analytics Interface
- The TransactionId dimension:
- Has a non-empty value.
- Is unique (not duplicated).
- The ItemId dimension of each transaction has a non-empty value.
- The ItemRevenue metric of each transaction is greater than 0.
ecommerce analytics setup, google analytics ecommerce, transaction id validation, purchase tracking, measurement id, pdp events
Accurate Tangiblee eCommerce tracking in GA4 requires correct cookie setup, a matching measurement ID, and valid transaction fields. Key validation steps are covered here.