CTA placement and design is a strategic aspect that leads to increased CTR on any product page.
Ideal mobile CTA placement is close to the image, above the fold, and close to the add-to-cart button. This placement generates a 12-23% CTR.
Poor mobile CTA placement is below the fold, on a second screen, or requires scrolling this results in a CTR less than 10%.
Ideal desktop CTA placement includes both an icon and text is above the fold, above the add-to-cart button, and close to the image. This results in a CTR between 15-30%.
Another ideal desktop CTA placement is within the carousel. This results in a CTR between 30-50%.
Poor desktop CTA placement is text only, below the fold, and an inaccessible CTA. This results in a CTR less than 10%.
Ideal mobile CTA placement for watches is close to the product image, above the fold, and includes an icon and text. This results in a 10-30% CTR.
Ideal desktop CTA placement for watches is above the main product image and above the fold. This results in a 10-30% CTR.
Poor desktop CTA placement for watches is below the fold and requires scrolling. This results in a CTR less than 10%.
Ideal mobile CTA placement for jewelry is placed close to the product image, above the fold, and includes an icon and text. This results in 15-30% CTR.
Ideal desktop CTA placement for jewelry is placed on the main product image, above the fold, and close to the carousel. This results in a 15-30% CTR.
Poor desktop CTA placement for jewelry is below the fold and requires scrolling. This results in a CTR less than 10%.
