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Analytics Setup for GTAG - GA4

Last Updated:
May 7, 2026

[[info]]This is the preferred method for setting up analytics![[info]]

Step 1: Assign Viewer Role

Assign Viewer role for the GA Property where Tangiblee will push all analytics information to the following email address:

  • analytics2@tangiblee.com

    1.1. Share Property Id

Share Property Id (ex: 306418501) of the GA Property shared with the Tangiblee team.

    1.2. Share Measurement Id

Share Measurement Id (ex: G-JQYB8ZRNS5) of Web Stream found within the GA Property.

[[warning]] If Tangiblee runs your A/B Test, please assign Editor role to analytics2@tangiblee.com [[warning]]

Step 2: Create Custom Definitions

Create the following Custom Definitions in the GA Property shared with the Tangiblee team (see tables below):

    2.1. Custom Dimensions:

Dimension Name Scope User Property/Event Parameter Description
TNG User Is On User tng_user_is_on Sets Tangiblee variation on a user level. Enables tracking of user-level e-commerce performance.
Values: [yes, no, (variation name)]
Tng User Interacted Date User tng_user_interacted_date User-level timestamp of the last time the user interacted with Tangiblee UX.
Tng Is On Event tng_is_on Sets Tangiblee variation on event scope. Acts as a back-up for user dimension.
Values: [yes, no, (variation name)]
Tng Scope Event tng_scope Sets the scope of Tangiblee events. Allows for more granular data analysis.
Tng Interacted Last Date Event tng_interacted_last_date yyyy-mm-dd
Tng SKU Category Name Event tng_sku_category_name Tangiblee SKU Category Name
Tng SKU Category Id Event tng_sku_category_id Tangiblee SKU Category Id
Tng SKU Event tng_sku Tangiblee SKU

    2.2 Custom Metrics:

Metric Name Scope Event Parameter Unit of Measurement Description
Tng Metric Event tng_metric Standard Tangiblee Metric

gtag GA4 setup, analytics configuration, Google Analytics access, custom definitions, event tracking, measurement setup

Learn how to implement GTAG-based GA4 account configuration correctly. The guide outlines the setup steps, scripts, tags, APIs, or callbacks your team needs to connect the experience to your platform and reduce launch risk.

Related Resources

GA Events Explanation - GA4
→
Setting up performance tracking (e-commerce)
→