This article defines the key terms, acronyms, and metrics used across the Tangiblee Reporting Dashboard — Tangiblee Management Portal.

Audience Usage

Device

The visitor’s browsing platform on the client’s website. Options include Desktop, Tablet, Mobile, or All.

Locale

Indicates the client locale where Tangiblee is implemented. This filter appears only for clients using Tangiblee across multiple locales.

Visitor Sessions

Website sessions during which users can interact with Tangiblee.

Sessions Viewed

Sessions in which the Tangiblee experience was viewed at least once in the last 30 days.

Open Rate %

The percentage of sessions in which Tangiblee was viewed out of all sessions where users could have interacted with Tangiblee.

Formula: Sessions Viewed / Visitor Sessions

Time in Tangiblee (sec)

The average number of seconds spent inside the Tangiblee experience per interaction.

Ecommerce performance

Segment

Defines the user segment applied in reporting. For e-commerce performance reporting, users fall into one of two segments:

• Impressed: Users who visited pages supported by the Tangiblee experience.
• Interacted: Users who viewed the Tangiblee experience at least once in the last 30 days.

Revenue Per Session (RPS)

The amount of revenue generated per website session. Calculated by dividing revenue from Tangiblee-supported products by the number of sessions (either Impressed or Interacted, depending on the selected segment).

Conversion Rate (CVR)

The percentage of sessions that resulted in a conversion.

Formula: Conversions / Sessions

Active & Processed products, Bad products

Published SKU

A product or SKU successfully processed and published by Tangiblee, enabling the Tangiblee experience to appear on the PDP for that SKU ID.

Active Product (Active SKU)

A product or SKU that is processed, published, and available on the client’s website (i.e., visited by at least one real user) within the last 30 days from the final date selected in the date range.

Example: If an item SKU has two colors and two sizes per color, the Active Product/SKU count is four.

Approved Product (Approved SKU / Processed SKU)

A new product that has been parsed by Tangiblee and passed all approval checks during the selected date range.

Bad SKU

A SKU that Tangiblee attempted but failed to process. Common reasons include:

• Missing product dimensions on the PDP
• Low-quality images
• Images taken from an unusable angle (e.g., too tilted)

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