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GTM Analytics Setup - GA Account configuration - GA4

[.bad]GTM integration is NOT the preferred method for integrating your analytics. We recommend GTAG integration when possible.[.bad]

1. Assign Viewer role for the GA Property where Tangiblee will push all analytics information to the following email address:

  • analytics1@tangiblee.com

    1.1. Share Property Id (ex: 306418501) of the GA Property shared with the Tangiblee team.

    1.2. Share Measurement Id (ex: G-JQYB8ZRNS5) of Web Stream found within the GA Property.

* If Tangiblee runs your A/B Test, please assign Editor role to analytics1@tangiblee.com.

2. Create the following Custom Definitions in the GA Property shared with the Tangiblee team (see tables below):

    2.1. Custom Dimensions:

Dimension Name

Scope

User Property/Event Parameter

Description

Tng User Is On

User

tng_user_is_on

Sets Tangiblee variation on a user level. Enables tracking of user-level e-commerce performance
Values: [yes, no, (variation name)]

Tng User Interacted Date

User

tng_user_interacted_date

User-level timestamp of the last time the user interacted with Tangiblee UX.

Tng Is On

Event

tng_is_on

Sets Tangiblee variation on event scope, enables tracking the event-level performance of different Tangiblee configurations, and acts as a back-up for tng_user_is_on dimension
Values: [yes, no, (variation name)]

Tng Scope

Event

tng_scope

Sets the scope of Tangiblee events. Allows for more granular data analysis
Values: [plp, page, hit]

Tng Interacted Last Date

Event

tng_interacted_last_date

yyyy-mm-dd

Tng SKU

Event

tng_sku

Tangiblee SKU

Tng SKU Category Name

Event

tng_sku_category_name

Tangiblee SKU Category Name

Tng SKU Category Id

Event

tng_sku_category_id

Tangiblee SKU Category Id

    2.2 Custom Metrics:

Metric Name

Scope

Event Parameter

Unit of Measurement

Description

Tng Metric

Event

tng_metric

Standard

Tangiblee Metric

GTM tag setup:

There are three types of Tangiblee events:

  • impression - once Tangiblee CTA appeared
  • interaction - once Tangiblee CTA clicked or tapped
  • ping - every 5 seconds while the Tangiblee is open

To enable Tangiblee dataLayer events in the GTM platform, please create dataLayer variables, triggers and tags.

Variables

For each Custom Dimension specified,.

For example:

Triggers

For each event specified above, set up a trigger.

For example:

Tags

Next, create a tag for each trigger that contains all the required Custom Dimensions, as well as a binding to the trigger itself.

For example:

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