GTM Analytics Setup - GA Account configuration - GA4
[.bad]GTM integration is NOT the preferred method for integrating your analytics. We recommend GTAG integration when possible.[.bad]
1. Assign Viewer role for the GA Property where Tangiblee will push all analytics information to the following email address:
- analytics1@tangiblee.com
1.1. Share Property Id (ex: 306418501) of the GA Property shared with the Tangiblee team.
1.2. Share Measurement Id (ex: G-JQYB8ZRNS5) of Web Stream found within the GA Property.
* If Tangiblee runs your A/B Test, please assign Editor role to analytics1@tangiblee.com.
2. Create the following Custom Definitions in the GA Property shared with the Tangiblee team (see tables below):
2.1. Custom Dimensions:
2.2 Custom Metrics:
GTM tag setup:
There are three types of Tangiblee events:
- impression - once Tangiblee CTA appeared
- interaction - once Tangiblee CTA clicked or tapped
- ping - every 5 seconds while the Tangiblee is open
To enable Tangiblee dataLayer events in the GTM platform, please create dataLayer variables, triggers and tags.
Variables
For each Custom Dimension specified,.
For example:
![](https://cdn.prod.website-files.com/6125ee5e44f54b746e2b7c3b/648c88c1fa05a26f44d1fa5f_Untitled.png)
![](https://cdn.prod.website-files.com/6125ee5e44f54b746e2b7c3b/648c88d79eb245fa215e41da_Untitled%20(1).png)
![](https://cdn.prod.website-files.com/6125ee5e44f54b746e2b7c3b/648c88eb6a6c334dfabfe678_Untitled%20(2).png)
![](https://cdn.prod.website-files.com/6125ee5e44f54b746e2b7c3b/648c88fa49d3503f172f5efd_Untitled%20(3).png)
![](https://cdn.prod.website-files.com/6125ee5e44f54b746e2b7c3b/648c890ee62e613744219702_Untitled%20(4).png)
![](https://cdn.prod.website-files.com/6125ee5e44f54b746e2b7c3b/648c894e6a6c334dfabff933_Untitled%20(5).png)
![](https://cdn.prod.website-files.com/6125ee5e44f54b746e2b7c3b/648c895f6a0a7e9ab2003437_Untitled%20(6).png)
![](https://cdn.prod.website-files.com/6125ee5e44f54b746e2b7c3b/648c896fe03f50c5543060af_Untitled%20(7).png)
Triggers
For each event specified above, set up a trigger.
For example:
![](https://cdn.prod.website-files.com/6125ee5e44f54b746e2b7c3b/648c89946a0a7e9ab20052fd_Untitled%20(8).png)
![](https://cdn.prod.website-files.com/6125ee5e44f54b746e2b7c3b/648c89a849d3503f172fa6ac_Untitled%20(9).png)
![](https://cdn.prod.website-files.com/6125ee5e44f54b746e2b7c3b/65366be9854f1a8c7085efaa_Untitled.png)
Tags
Next, create a tag for each trigger that contains all the required Custom Dimensions, as well as a binding to the trigger itself.
For example:
![](https://cdn.prod.website-files.com/6125ee5e44f54b746e2b7c3b/648c89bee63c35f8278bf594_Untitled%20(10).png)
![](https://cdn.prod.website-files.com/6125ee5e44f54b746e2b7c3b/648c89cf99efb136344084dd_Untitled%20(11).png)
![](https://cdn.prod.website-files.com/6125ee5e44f54b746e2b7c3b/65366c49854f1a8c70863a25_Untitled%20(1).png)