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What is the Tangiblee InfoPortal?
During discussions related to analytics, you might hear Tangiblee reference our InfoPortal. The Tangiblee InfoPortal is a middleware which is used for data transfer purposes.
We use Google Analytics as our main source of truth for data analysis and collection. However a majority of our events are sent to our InfoPortal first, where they are aggregated and sent into GA Property as a batch. This helps to streamline our data collection and help to further mitigate any privacy concerns.
middleware analytics, event batching, data pipeline, portal data flow, tracking architecture, analytics collection
The InfoPortal is Tangiblee's middleware layer that collects, batches, and forwards widget events for analytics. Learn what data flows through it and how it connects to TMP.