GA Events Explanation - GA4

When viewing Tangiblee activity through your own Google Analytics (GA) account, you may encounter several Tangiblee-specific events. Below is an overview of what each event represents and how it can be used for analysis:

tng_impressed_direct
‍Triggered when a Product Detail Page (PDP) containing a Tangiblee element is visited.
‍Use case: Helps measure Tangiblee exposure — how many sessions included a PDP where Tangiblee was available.

tng_interacted_direct
‍Triggered when a user clicks a Tangiblee CTA or thumbnail, or when an embedded Tangiblee frame is viewed.
‍Use case: Indicates user interaction with Tangiblee content.

tng_session_pinged_direct
‍Triggered every 5 seconds while the Tangiblee element remains visible on screen.Use case:
Used to calculate time spent in Tangiblee.

tng_item_added_to_cart_direct
‍Triggered when the Add to Cart button is clicked.
‍Use case: Allows you to identify and isolate add-to-cart actions originating specifically from Tangiblee.

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