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Analytics Setup - Overview

Last Updated:
May 12, 2026

In order for Tangiblee to be able to send events to your Google Analytics (GA), you must grant us access to your GA in accordance with the guide Analytics Setup - GA - GA4.

There are 2 common ways how to integrate with your GA:

  • GTag.js
  • GoogleTagManager (GTM)

Analytics Integrations per Tangiblee Integrations

Integration with Tangiblee GTAG is used GTM is used
Managed Integration Create custom dimensions and share access with analytics@tangiblee.com. Create custom dimensions and share access with analytics@tangiblee.com. Configure dataLayer variables, triggers, and tags.
Self-service Integration Create custom dimensions and share access with analytics@tangiblee.com. Update integration (add new plugins). Please refer to Transition to GA4-plugins for self-service. Create custom dimensions and share access with analytics@tangiblee.com. Configure dataLayer variables, triggers, and tags. Update integration code (add plugins). Please refer to Transition to GA4-plugins for self-service.

analytics setup overview, tracking options, implementation planning, reporting setup, event tracking, technical onboarding

Learn how to implement analytics setup overview correctly. The guide outlines the setup steps, scripts, tags, APIs, or callbacks your team needs to connect the experience to your platform and reduce launch risk.

Related Resources

Analytics Setup for GTAG - GA4
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