Tangiblee provides access to an analytics portal that provides insight into usage and conversion impact provided by integrating Tangiblee into your website.
In addition to integrating with a retailer’s Google Analytics (or any relevant analytics software), Tangiblee can also collaborate with your marketing platform (i.e., email) to track a report on which individual customers use or do not use Tangiblee. Some retailers see value in this feature for retargeting across various platforms.
For this type of integration, we recommend a deeper conversation with your Account Manager to unlock the full value that Tangiblee can provide to your marketing team, including content, assets, and behavior data.
Here is a reference for a client who wants to push Tangiblee events into Klavyio, a very popular Marketing Platform. You have to fill in the callbacks outlined in this article.
Below are some example articles from the Klavyio documentation archive that a retailer’s agency can use to configure accordingly: